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Thursday, 21 January 2010 16:25

Is Annoying People a Good Strategy?

Traditional marketers and communicators are obsessed with achieving their objectives. Web marketers and communicators are obsessed with helping customers achieve their objectives.

"Brand advertising, the kind you're used to seeing on TV and in print, isn't nearly as big on the Internet as the search ads dominated by Google," writes Peter Kafka for the Wall Street Journal in January 2010. "But that's got to change, as marketers realize that traditional advertising works on the Web, too."

Published in Web Marketing
Thursday, 31 December 2009 16:57

Looking Back On 2009...

Fighting the swell of "economic" insanity hopefully capped a year full of successes versus that of failures for most of us.   We as business owners didn't really know how things would unfold, especially for our little business here in Columbus, Ohio. But we knew that going in that there would be the normal challenges, however how deep they may become only time would tell. They obviously presented themselves to us as mere distractions, the whistling newscaster, with his predictions of economic uncertainity and H1-N1 pandemics.  Yes, last year we said fairwell to many 80's icons like Ed McMahon and Farrah Fawcett.  Of course, the loss of Michael Jackson still is an echo, reverberated by the old telly. We say good-bye to a decade of terrorism and war, to disease and famine alike, of economic distasters and those of natural forces.  We stand on the precipice of a new year, new decade, and wonder how it all effected us.  Our business. Our family.

To be continued...

Published in Chepri News
Thursday, 31 December 2009 14:38

My Brain!

From Popular Science "Simply to survive, your brain requires a tenth of a calorie per minute. Compare this with a walk to the doughnut shop, when your body burns approximately four calories a minute. Kickboxing zaps 10 calories a minute. And when you´re hunched over a crossword puzzle? Your brain is blasting through a respectable 1.5 calories a minute." I think what I do here at Chepri is a little more challenging than a crossword puzzle, so I am giving myself a modest 2 calories a minute boost. This would mean I burn roughly a thousand calories a day just sitting at my desk. Awesome, because this is the only exercise I'm getting right now. This means that in a given work day, while sitting at my desk, I am burning enough energy to sustain a small framed woman who engages in minimal amounts of exercise.
Published in Chepri News
Wednesday, 23 December 2009 15:48

Code Help Links

When coding and working on multiple projects at the same time I find it impossible to remember every little code trick escpecially when I use so many different languages on a day-to-day basis. Being so, I tend to collect a lot of links when it comes to everything from how a built-in PHP function works, to if my JavaScript syntax is worded properly for IE.

I've provided links below from my "Resources" favorites folder:

JavaScript

Sliders for user interaction: http://www.noupe.com/javascript/30-javascriptajax-techniques-for-sliders-scrollers-and-scrollbars.html

This is a good place to start if you're in need for a js slider. Provides a good basis on which you can customize to your needs.



PHP/MySQL

Creating Pagination:http://php.about.com/od/phpwithmysql/ss/php_pagination.htm

Creating pagination using PHP and MySQL



CSS

Browser Hacks:http://www.nealgrosskopf.com/tech/thread.php?pid=20

A solid resource for targeting specific browsers. I reference this page at least 2-3 times a month.

Published in Web Design
Wednesday, 23 December 2009 15:38

First Impressions in Web Design

Initial visual appeal of a website can make or break it's presence on the web. It's been scientifically proven that  a user forms a web site's value before actual cognitive thought takes place. What does that mean? It means that the viewer of a site actually involuntarily makes a decision based on a 'gut feeling.' No matter what a site's content is (whether stimulating or non stimulating to the viewer), the look of a web site can turn on (or off) a viewer before they even know it.

An interesting study, published in Behavior and Technology  delves deeper into this phenomenon:

http://www.websiteoptimization.com/speed/tweak/blink/
Published in Web Design
Wednesday, 23 December 2009 15:15

Browser Compatibility

Web development involves no small number of steps from inception to completion. One aspect a developer may overlook during this process is periodically checking their work in different browsers. What might look fine in one browser often does not translate to other browsers. Not only do some browsers interpret CSS differently, meaning your design can look drastically different from browser to browser, they may also interpret scripts and code differently, effectively breaking the site's functionality. Here is a good rule of thumb. Once you complete a milestone, whether a design or functionality feature, check it in another browser.......then scratch your head and get back to trying to complete that milestone.
Published in Web Design
Tuesday, 22 December 2009 13:22

Google Killed The Radio Star

The state of web design  has been squeezed from all directions.  Google snuffed the days of highly interactive websites (remember the "flash intro"?) and rich internet applications haveseemingly been pushed over for more content driven websites that assist in Search Engine Optimization.  Gone are sites that had that "edgy" flavor focusing on design over hits.  I liked the flash intro.  Maybe someday sites will drive traffic by sheer design and not by over-saturated content.

Published in Web Design