Traditional marketers and communicators are obsessed with achieving their objectives. Web marketers and communicators are obsessed with helping customers achieve their objectives.

"Brand advertising, the kind you're used to seeing on TV and in print, isn't nearly as big on the Internet as the search ads dominated by Google," writes Peter Kafka for the Wall Street Journal in January 2010. "But that's got to change, as marketers realize that traditional advertising works on the Web, too."

Fighting the swell of "economic" insanity hopefully capped a year full of successes versus that of failures for most of us.   We as business owners didn't really know how things would unfold, especially for our little business here in Columbus, Ohio. But we knew that going in that there would be the normal challenges, however how deep they may become only time would tell. They obviously presented themselves to us as mere distractions, the whistling newscaster, with his predictions of economic uncertainity and H1-N1 pandemics.  Yes, last year we said fairwell to many 80's icons like Ed McMahon and Farrah Fawcett.  Of course, the loss of Michael Jackson still is an echo, reverberated by the old telly. We say good-bye to a decade of terrorism and war, to disease and famine alike, of economic distasters and those of natural forces.  We stand on the precipice of a new year, new decade, and wonder how it all effected us.  Our business. Our family.

To be continued...